gross culture understanding

As a result globalization, the workplace has now become multi-cultural. Your co-workers, customers or suppliers may be from a foreign culture. Cultural difference can often create misunderstanding, communication barrier or even conflict.

This course will give you an understanding of the cultural dimensions and the business etiquette of different cultures so that you become more confident when  working with foreigners.

  • Overcome the barriers in communication due to culture.
  • Understand cultural dimensions and how they affect the business etiquette of a culture.
  • Understand how cultures affect communication styles.
  • Able to communicate more effectively with people from Western Europe, North America, Japan, Korea and China.
  1. Introduction
    • The components of a culture
    • The possible problems of cultural differences
    • Importance of cross-cultural understanding
  2. Cultural dimensions
    • Individualists vs collectivists
    • Power distance
    • Uncertainty avoidance
    • Long term orientation vs short term orientation
    • Monochronic vs polychronic time orientation
  3. Communication styles
    • High context vs low context
    • Differences in body language
  4. Business etiquette of different cultures
    • East Asians
    • North Americans
    • Europeans
    • Indians
  5. Communication barrier
    • Overcoming barriers to communication with foreigners

Post Training Quiz and Completion of Action Plan.

1 full day (7 hours)
2 full days (14 hours)
Course Fee

1 day: $700 to $900  per group
2 days:$1200 to $1600 per group

1 day: $1000 to $1200  per group
2 days:$1800 to $2400 per group


From our experiences in working with SPECTRA in developing our human resources capabilities, we have been satisfied with the trainers’ professionalism and skills, the quality of the training materials and administrative support that SPECTRA provides.

Pham Tri Tuyet

HR Supervisor Canon Vietnam

We are very pleased with the quality of the training. The content of the training program was well-developed and highly relevant to our managers. The entire program was effectively delivered through engaging, fun and meaningful training methods that enhanced participants’ skills and knowledge.

Santi Sanguansat

Vice President - Aquaculture Business, CP Group

Throughout the years of experience in cooperating with SPECTRA, in developing our people, SPECTRA has proven to be a reliable training partner. Trainers of SPECTRA are knowledgeable and experienced. Furthermore, we have also been satisfied with the quality of training need analysis, customized training materials, administrative support and post-training evaluations that they have provided us with

Keichi Murakami

Executive General Manager - Isuzu Vietnam

The training class was fun and meaningful and has enriched all the participants with more knowledge

Richard KH Chua

Chief Executive Officer - Ben Thanh Management Services Co Ltd