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SPECTRA Conducted Marketing Workshop for GS Battery.
( 25/02/2012 )

GS Battery VietNam Co., Ltd is a joint venture that is created by three leading companies: GS-Yuasa which is the biggest lead acid battery manufacturer, Mitsubishi Corporation which is No.1 biggest trading conglomerate in Japan and ZTongYee Industrial which is the biggest Battery company in Taiwan. The company is a market leader in all types of battery for motorcycles and cars. It supplies batteries Japanese automotives and motorcycles such as TOYOTA, HONDA, YAMAHA, SUZUKI, MITSUBISHI and PIAGGIO.
To maitain its position as a market leader, GS Battery believes that it is important that the company develops a marketing oriented salesforce. Therefore, on 25 February 2012, GS Battery trusted SPECTRA to conduct Marketing Fundamentals Workshop for their salesforce. This workshop covers various applied marketing concepts such as SWOT analysis, unique selling propositons, positioning strategy, pricing, managing distribution, implementing integrated marketing campaign and developing marketing strategies. Upon completing this workshop, participants are able to apply these concepts and develop marketing strategies for their company.

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